Task 1D

Web 2.0

Web 2.0 (which is also known as web 2) is a popular term for advanced Internet technology and applications including blogs, wikis, Facebook etc... This is all to do about social networking and communicating with each other. If we go back to web 1.0 where websites were not interactive, visitors could only look at the website and not comment or like or make any sort of impact to the site. They could only look but not contribute to what they were reading. Most organizations had profile pages but visitors could not alter the profile in any way. With web 1.0 companies develop software applications that visitors could download, but they could not see how the application worked or how it changed. After Web 2.0 was invented in 2013-14 it was more often that people used social networking sites such as Facebook or Myspace which allowed the visitors to directly comment on the web pages and websites which was not previously possible. Web 2.0 will get better with the more people that use it, we will all interact off of each other and all have different opinions and facts we can share. For example if I re-posted a page on my Facebook about my dance school my friends would then see it, and could contribute by sharing it again with their friends, or just by liking or commenting, they can give me more ideas or suggestions which will help me learn and expand my own knowledge. With this being on my Facebook it means it is being pasted down the line which also means more people see it and know about it. 

After the web crashed people decided that the web was still more important than ever. Tim O’Reilly and MediaLive International started brain storming session and this is where they came up with the idea of Web 2.0. Tim O’Reilly describes Web 2.0 with a ‘meme’ map which is like a spider diagram with different sections of Web 2.0 surrounding my main points. It represents all the different ideas and concepts and what really identifies something as Web 2.0. Not long after he released the meme map in 2007 he posted and shorter definition of Web 2.0 while blogging ‘Web 2.0 is the network as platform, spanning, all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming ad remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating networks effects through as “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.’ http://books.google.co.uk/books?hl=en&lr=&id=NpEk_WFCMdIC&oi=fnd&pg=PT3&dq=tim+o%27reilly+web+2.0&ots=OYMCObnyGZ&sig=ha25rwSwCdk8VZ_XCRrJ_YH4E0E#v=onepage&q=tim%20o'reilly%20web%202.0&f=false
http://home.arcor.de/nils.skyline/Studienarbeit%20Winf/Web%202.0/Web%202.0%20Building%20the%20New%20Library.pdf.pdf

This then brings me to my next point of architectures of participation. Architectures of participation is about using the tool of networking and communicating which encourages and enables us all to participate with social networking. This is really important as we need visitors to be able to connect and interact by using Web 2.0. We need to be active and take part in both reading and creating our own opinions to share worldwide. We all need to participate which means we all need time, money and skills and as long as we are willing to try something new Web 2.0 will keep improving and gives us the successful relationships with each other and the social media. Web 2.0 is very powerful when you really start to think about it, when you share information on a website or social media you are sharing it with the world, and this has only happened recently. When we send letters to each other that is on a one to one basis and will still always be needed with private and confidential personal situations, but on the other hand we have mass media now such as TV and radios which is a many-to-many approach and is a lot easier, but with Web 2.0 we can all use and all see each other’s thoughts etc.. And it is a much quicker approach to sharing whatever we want with the world. There is so much for us to use by using Web 2.0 we can comment, criticise, share, remix information, music, pictures, video and the list goes on and on, this gives us the opportunities and the freedom to communicate. We all have the choice in what we search for online, what we follow, what we download and what we like as individuals, and all have a choice in what we share with the world and what we think is suitable to put out there for everyone to see. www.ascilite.org.au/conferences/singapore07/procs/mcloughlin.pdf

I personally use Facebook, Youtube, twitter, Skype, google +, Hotmail and lots more on a daily basis normally, and not only do I use it for business but for social networking with friends here at home that are just down the road and for friends half way round the world. As I am a dance teacher I am always downloading music and researching what music children like at all different ages. Most people have emails and that's how I keep up to date with my work colleagues and via Facebook with some. We all send emails and attach music tracks and documents for performances as we don't have the time to see each other every day (most of us are so busy with work and commitment.) When you sit down and think about how much we all use Web 2.0 it is insane, I don't know how we all communicated before. It is so quick and easy to use within a click of a button you can send whatever you need, and the fact we now have all of this on our phones, tablets, Ipads etc... We can do it anywhere and at any time.

We can all now remix data and transform the information we read on the screen into our own words. We all share pictures, music, ideas, text and all this information we share bounces off of each other and to other people using Web 2.0 this slightly brings us all together and emerges who consume the data and the people who make media. This now makes the artist the audience and the audience can also be the artist if they like, this makes Web 2.0 more popular and is one of the key selling points that we all get to watch and get a say in what we put out there. Also no information will ever be unfinished because somewhere out there in the world there will be someone sharing, commenting or renewing that information, the world is always changing and improving and hopefully has a snowball knock on effect. http://www.itdl.org/Journal/Mar_10/article04.htm  

Web 2.0 also gives us the chance to communicate with strangers, we can connect with our next door neighbour just as much as we can communicate with someone the other side of the world to us. Social networking has improved greatly that we can now find strangers that have things in common with us such as; the same secondary school, live/lived in the same location as us, people we have mutual friends with etc... We also come across people with completely different and diverse backgrounds to, and we can all come together as equals. Web 2.0 encourages social networking, where our pages or link can connect with someone else's, our information can be searched and positioned online where we are allowed to connect with other people. The fact there was 1 billion users using Facebook at the beginning of 2013 shows how powerful and how effective it can be for businesses trying to advertise.